Driftrock and heycar UK partner to enhance customer experiences in the digital car buying journey

• Driftrock collaborates with heycar UK to drive more high-quality leads for OEMs whilst improving the digital car buying process
• The partnership integrates Driftrock's automotive marketing software enabling simple and impactful direct action for in-market car buyers, such as booking test drives and engaging with retailers
• For OEMs and retailers the process captures high quality in-market leads from heycar UK group websites (includes Honest John, BuyaCar and RAC)
• Offering extensive acquisition capabilities, Driftrock captures leads from informed and validated ready-to-buy customers at the point of intent 
• Through end-to-end lead tracking, Driftrock’s platform ensures optimised marketing spend
• Driftrock’s software integrates with more automotive lead sources than any other platform, significantly contributing to market share growth and vehicle sales generation

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Driftrock, the world's leading independent automotive marketing platform provider, has joined forces with heycar, one of the UK’s leading car search marketplaces for quality new and used cars. The partnership allows Driftrock customers to capture high-quality, in-market leads from heycar UK websites and leverage Driftrock's advanced platform to sync, validate, and track these leads in real-time, ultimately helping OEMs sell more vehicles and enhancing the user experience for in-market car buyers.  

Through this collaboration, Driftrock will enable lead generation forms directly on heycar's platform, allowing OEMs to capture high quality leads. Consumers can quickly book test drives or register interest, without needing to leave the heycar website. This seamless integration enhances the user experience by streamlining the process and significantly boosts marketing performance.

Thanks to Driftrock's powerful software, it is possible to manage, deduplicate, validate, and qualify leads, guaranteeing that only the most promising prospects are pursued. This provides OEMs with access to informed, ready-to-buy customers and helps optimise their cost-per-lead (CPL) and conversion rates.

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Matt Wheeler, Managing Director of Driftrock, comments: “We are delighted to announce our partnership with heycar. By combining Driftrock technology with heycar’s in-market audiences and brilliant content, we have created a customer experience that consumers love, whilst driving ROI for automotive marketers. The results have already proven impressive, and I’m excited to see how we can innovate further.”

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Driftrock stands out as a simple solution for integrating with multiple premium automotive publishers. The platform boosts lead acquisition by offering more automotive lead sources than any other vendor, whilst simultaneously authenticating and optimising lead quality. Thanks to its user-friendly publisher management system, Driftrock empowers marketing teams and agencies to onboard and manage publishers safely and efficiently. Furthermore, end-to-end lead tracking through to purchase ensures that marketing spend is optimised to achieve the best possible outcomes.

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Andy Barclay, Head of Advertising at heycar UK, added: "Our partnership with Driftrock underscores our commitment to providing a top-tier experience for both car buyers and OEMs. By integrating Driftrock's advanced lead management capabilities directly into the heycar platform, we're making it easier than ever for consumers to connect with their next vehicle and for OEMs to reach highly qualified, in-market buyers. This collaboration not only enhances the car-buying journey but also drives significant value for our partners in the automotive industry."

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Media Contact:
media@driftrock.com

About Driftrock:
Driftrock is the leading global independent automotive marketing platform, driving vehicle sales through innovative lead generation and management solutions. With a presence in 12 countries and partnerships with 46 automotive brands, Driftrock is committed to helping car manufacturers to achieve sustainable and long-term growth.

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About heycar Group:
Launched in August 2019, heycar’s mission is to make car buying easier for consumers and help automotive retailers reach more customers and sell more vehicles.  

heycar UK is operated by Mobility Trader UK Limited which belongs to heycar group, whose shareholders include Volkswagen Group, Volkswagen Financial Services and Renault Group and its subsidiary Mobilize Financial Services. 

Automotive retailers advertising with heycar also benefit from extended reach across its extended network of partner sites, including Honest John, BuyaCar, Parkers, Regit and RAC Cars. This network brings together the strengths of each site — from in-depth reviews to online purchasing and valuation —to ensure wide visibility and  multiple consumer touchpoints for its customers through one relationship.