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More vehicle sales.
From every lead you generate.
Automotive brands using Driftrock capture leads from every channel, qualify buyers automatically,
and close the loop so their campaigns optimise toward vehicle sales, not form fills.
£2.6B+
In vehicle sales enabled
2M+
Leads processed
annually
annually
32
Markets live in
EMEA, NA and APAC
EMEA, NA and APAC
Trusted by 35+
Automotive Brands
Automotive Brands
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Traditional lead gen tactics & tools are not designed for todays hyper-competitive environment.
Most automotive brands are losing value at every stage of the lead lifecycle, and the fragmented tech stack sitting underneath everything is the root cause.
Critical in-market audiences and channels missed
Without the infrastructure to capture leads from all key in-market audiences, your buyers go to competition.
Lead intent is misunderstood and misdirected
Not every lead is three months from buying. Without marketing qualification between capture and CRM, sales teams receive every lead regardless of buying stage, wasting time on those who aren't ready and missing the ones who are.
No line of sight to vehicle sales
Without a closed loop between ad spend and vehicle outcomes, campaigns are optimised toward form fills, not purchases. Budget is spent on what looks good, not what actually converts. ROI cannot be demonstrated.
The cost of doing nothing is rising
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Leads go cold in minutes.
Manual qualification at 10–20 min/lead doesn't scale.
Ad campaigns that optimise for leads and clicks consistently underperform vs. optimising for orders and qualified leads
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International teams run a different fragmented stack in every market with no shared learning.
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You need a platform, not another point tool.
That expertise and the tools Driftrock offered weren't something we could find off the shelf. The fact that Driftrock works with many other OEMs gave us confidence we picked the right people with the right tools. You haven't just built clever software. You know what you're talking about.
Tom Cregg, Head of Customer Experience, CRM OMODA UK & JAECOO UK
We cover the full automotive lead lifecycle
Driftrock is the only platform that covers the full automotive lead lifecycle, from capture through qualification to closed-loop campaign optimisation, with automotive-specific logic built in from the ground up.
Why the world's leading automotive brands trust Driftrock
We've been working with the world's leading automotive brands for over a decade. We understand how dealer networks operate, how vehicle data needs to be modelled, and what it takes to turn digital intent into a signed order.
One system. The full automotive lead lifecycle.
Every stage in a single platform, with your vehicle, retailer database, and publisher integrations built in.
No manual spreadsheets. No gaps.
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Increase the volume of in-market leads
Capture in-market buyers from all channels and local publishers. Connect every lead source into a single real-time hub. Leads arrive correctly formatted, deduplicated, and routed before they reach your CRM.
Native lead ad integrations: Meta, Google, TikTok, LinkedIn...
Automotive marketplace connectors: Auto Trader, Carwow, CarGurus...
Local publisher network with in-market buying audiences
Website form widgets: banners, modals, inline forms, slide-ins
Offline event capture with QR code forms that work without internet
Real-time health monitoring with automated error flagging
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68%
Renault
Lower cost per lead by switching from landing pages to native social lead forms
15K
OMODA & JAECOO
Leads generated in first 30 days of a new brand launch into the UK market
210%
Publisher Network
Year-on-year EV lead increase through Driftrock's publisher network
47%
BMW Spain
Lower cost per lead from TikTok
Only good quality leads reach your sales team
Automatically filter invalid, duplicate, and non-compliant leads before they reach your CRM. Automotive-specific rules — consent, model tree lookups, dealer database matching, geo-based routing — ensure every lead arrives correctly structured and directed.
Real-time email, phone and postal address validation
Account-wide or campaign-specific deduplication rules
Marketing qualification: segment leads by propensity to buy
Model tree database: ensures all leads carry correct vehicle IDs
Store lookup: central management of dealer routing data
GDPR/consent management and geographic compliance controls
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~10%
Driftrock platform average
Of leads rejected on average as invalid before reaching the CRM
16%
BMW Motorrad Thailand
Increase in contactable leads after validation removed bad data from 36% of records
Qualify and convert buyers automatically. At scale. 24/7.
Driftrock Convert is an AI-powered lead qualification and conversion engine. It engages buyers the moment they submit a form, and keeps engaging lapsed leads and future-intent prospects long after the initial enquiry.
Automated qualification journeys via WhatsApp, SMS/RCS, and email
Lapsed lead recovery: re-engage demand already paid for
KMI Conversion Agent: nurture future-model interest until ready to buy
Auto-responders for instant, branded acknowledgement at point of capture
Lead Manager for human agents: full journey view before dealer routing
Automatic dealer assignment based on customer postcode
Audience management: sync 1st-party lists to ad platforms for retargeting/suppression
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15–30%
Average across customers
Increase in blended lead-to-sale conversion rate from qualification automation
46
Driftrock modelling
Additional vehicle sales per month for a brand processing 5,000 leads (at 30% lift)
40%
Driftrock platform data
Automated qualification rate — saving 30,000 person-minutes per month
Close the loop between spend and vehicle sales.
Match leads to actual vehicle sales. Send real conversion signals back to ad platforms. Train campaigns on what actually drives purchases, not cost-per-lead. Demonstrate ROI across every channel, market, and model.
Live reporting dashboard: granular view by ad, keyword, audience, model, dealer
Downstream tracking: lead to test drive to vehicle sale matching
CRM Conversions API: send offline events to Meta, Google, LinkedIn, TikTok, Snapchat
Website Server-Side Conversions API: future-proof against cookie deprecation
Data warehouse export: daily aggregated data sync to your BI tools
Cross-market reporting: single view of performance across all markets
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3X
Volkswaggen UK
Increase in lead conversion rates from Meta Lead Ads
210%
Driftrock EV campaigns
Year-on-year EV lead increase through Driftrock's publisher network
Every channel you run. Every system you use.
Driftrock connects your entire lead ecosystem, from paid social to automotive marketplaces to your CRM, with pre-built connectors maintained by our team, not yours.
Meta lead ads
google lead platform
TikTok Lead Gen
LinkedIn Lead Gen
Pinterest
Instagram
Snapchat
Google Lead Form Assets
Auto Trader
Publisher Network
Carwow
mobile.de
TopGear
What Car
WhatsApp
CarGurus
Events & QR forms
LinkedIn CAPI
Seibel
Custom CRM
integrations
Google
Analytics
Salesforce
HubSpot
META CAPI
Google CAPI
Webhooks & API
Proven to drive sales for data-driven automotive marketers
Driftrock’s expert team continuously experiment to increase performance and outcomes. Real results from live campaigns run by automotive brands using Driftrock today.
Scaling to 15 Markets with a Single Source of Truth: The BYD EU Success Story
BYD EU scaled to 15 European markets with a single source of truth, partnering with Driftrock's automotive customer acquisition platform. Activating 23 lead sources, BYD generated 591,006 leads in 2025 while automatically filtering out 60,608 invalid entries, helping capture 1.2% EU market share in record time and grow Q4 lead volume by 32.4% vs Q3.
Scaling to 15 markets
BYD EU
"The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget. Due to the success of the activity, it will be integrated into our overall lead generation strategy on social for 2024, ensuring we deliver more, better quality leads for the business."
"We’ve actually improved the lead quality over 27% in those six months, and actually measured from lead to sale, to as far as we can track to date, we’re talking 29% growth. We’re getting more leads, which is fantastic. And actually, with assuring the quality of the leads, we’re able to convert them a whole lot easier."
Discover our customer stories
See all stories
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Scaling to 15 markets
BYD EU
BYD EU scaled to 15 European markets with a single source of truth, partnering with Driftrock's automotive customer acquisition platform. Activating 23 lead sources, BYD generated 591,006 leads in 2025 while automatically filtering out 60,608 invalid entries, helping capture 1.2% EU market share in record time and grow Q4 lead volume by 32.4% vs Q3.
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The outcomes automotive brands build with Driftrock.
Not features. Outcomes. What actually changes when you run the full lead lifecycle on one platform.
Conversion
Convert more leads and reduce cost of qualification
Automated qualification journeys engage leads within seconds of submission — 24/7. For a brand processing 5,000 leads/month, a 15% conversion lift means 46 additional vehicle sales and €185,978+ incremental revenue contribution every month.
Measurement
Campaigns that optimise toward sales, not form fills.
Real vehicle sales signals close the loop back to ad platforms. Campaigns trained on actual conversion data — not cost-per-lead — consistently outperform. You can finally prove which campaigns, channels, and keywords drive vehicles off the forecourt.
Volume
More buyers reached. Faster.
Connecting channels that weren't running — publisher networks, native social lead ads, WhatsApp Flows, events — adds qualified, in-market leads that simply didn't exist before. Not the same leads optimised. New leads entirely.
Scale
International programmes run from a single platform.
Local publisher partners in each market. Cross-market reporting in one dashboard. Consistent operational infrastructure in every region. Cross-market learning that's impossible with a different fragmented stack in every country.
Quality
Sales teams only see buyers worth calling
Lead validation removes ~10% of invalid leads before they reach your CRM. Marketing qualification filters by propensity to buy. Deduplication eliminates duplicates. Dealer assignment routes correctly. Sales teams focus on genuine enquiries.
Efficiency
The fragmented stack becomes one platform.
One platform replaces multiple siloed tools, eliminating integration maintenance, manual data handling, and the delays and risks at every handoff. A 40% automated qualification rate saves 30,000 person-minutes monthly, the equivalent of £7,200/month in cost savings.
Driftrock is trusted by world leading compliance teams due to our compliance by design approach.
Up and running in weeks, not months.
Driftrock's onboarding is structured around your existing channels, CRM, and dealer network.
No rip-and-replace required.
We'll run a 30-minute discovery to understand your current marketing, sales and CX infrastructure, which channels you're running, and where the biggest opportunities are. No commitment required.
Our team handles the technical integration, connecting your lead sources, configuring validation rules, and routing leads to your CRM. Most brands are live on capture within two weeks.
More leads captured. Better quality reaching sales teams. Campaigns optimising toward vehicle sales. And a single dashboard showing you exactly what's driving performance across every channel and market.