Driftrock's approach to sustainability & accelerating the transition to clean transport.
With the effects of climate change already being felt around the world many of us are taking steps to reduce our impact on
the planet.
Without accelerating these efforts, climate change's catastrophic and irreversible consequences will impact us all.
Whilst we’re not a team of sustainability experts or climate scientists, we must reduce our own impact, help others do the same, and help amplify positive change in any way we can.
We are working hard to leverage Driftrock’s marketing tools and expertise to help others spread messages and have a meaningful impact on climate change and sustainability.
Below, we’ve outlined some of our commitments and steps to achieving this, and we welcome feedback and ideas so that we can do more.
As popular marketing advice goes; “you can’t optimise what you can’t measure”.
That's why we’ve started by measuring our carbon footprint. This is an obvious first step in understanding our environmental impact and has helped us identify areas for improvement.
We operate as a fully remote company. This means we have no direct emissions from owned sources (Scope 1) or indirect emissions from the generation of purchased electricity, heating, and cooling (Scope 2). Our emissions consist of all indirect emissions, (Scope 3) which is made up of the activities that support our business operations.
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Here are a few steps we've already taken to reduce our carbon footprint.
We have reduced our carbon footprint by eliminating the need for commuting and decreasing energy consumption in office spaces.
Data centres and servers are a significant source of energy consumption and emissions. Our products and services run on Google’s Cloud infrastructure, reducing energy consumption and e-waste and leveraging some of the great work Google has done to reduce the impact of its data centres.
We offer our team members the opportunity to choose electric vehicles, encouraging a shift towards cleaner transportation choices.
While measuring and reducing emissions is crucial, carbon offsetting offers a proactive approach to climate action, helping to target the impact of current emissions.
At Driftrock we have offset our small emissions by purchasing carbon credits from the United Nations Carbon Offset Platform
Whilst our own carbon emissions are small, we think the biggest impact we can have is helping our automotive customers and consumers accelerate the transition to clean transport.
Marketing is one of the most powerful ways to spread ideas, and something we think can be put to good to achieve this.
We have been working hard on tools that:
Stay tuned for some very exciting announcements coming soon!
