Facebook Ad Specs & Sizes - Ultimate Guide for 2024
It’s no secret that Facebook is one of the most widely used social media platforms, with over 2.9 billion monthly active users worldwide, having a potential advertising reach of 2.08 billion people.
Promoting your brand via Facebook ads is a great way to generate qualified leads or build brand awareness by steering quality traffic to your website.
However, if you advertise via Facebook, your ads must stand out from the crowd. A generic image with your brand logo and CTA doesn’t cut it. You must design your ads strategically and as per Facebook’s specifications to ensure maximum ROI.
This blog will give you an insight into the different Facebook Ad Specs and how your brand can
optimise Facebook ads to make the most out of them.
Let’s get started!
How do you advertise on Facebook?
Facebook offers a variety of advertising solutions for businesses. You can either design ads yourself using Facebook's self-service advertising tools or work with a marketing/advertising agency to create your ads. Ensure that you follow all the sizes and specifications that are listed in this article.
Here’s an example video detailing the steps to create a Facebook Lead Ads campaign:
Latest Specs for Different Facebook Ad Formats
Before we dive into Facebook Ad Specs, let’s have a look at the different Facebook Ad formats out there:
- Facebook Feed Ads
- Facebook Carousel Ads
- Facebook Right Column Ads
- Facebook In-stream Video Ads
- Facebook Marketplace Ads
- Facebook Instant Articles Ads
- Facebook Stories Ads
- Facebook Collection Ads
As you can see, there are limitless opportunities to showcase your brand’s value proposition through Facebook Ads.
Let’s look at the various Facebook Ad Specs and how they appear on a user’s feed.
1. Facebook Feed Ad Specs
Many advertisers prefer feed ads since they appear directly on the user’s feed, increasing the chances of taking action. Available in image or video format, these ads will appear on mobile and desktop.
Feed ad image dimensions and guidelines
- Ideal resolution: 1080×1080.
- Minimum width and height: 600 pixels.
- Aspect ratio should be between 9:16 to 16:9.
Recommended image formats are JPG and PNG.
Feed ad character limits
- Text: 125 characters.
- Headline: 25 characters.
- Link description: 30 characters.
If you’d like to offer your viewers a more immersive experience with your ads, a feed video ad would be the way to go!
Here are the Facebook ad specs for video feed ads:
- Ideal resolution: 1080 x 1080 px
- Minimum video length: 1 second
- Maximum video length: 240 minutes
- Video ratio: 4:5 (16:9 to 9:16 supported)
- Video file size: 4GB max
2. Facebook Carousel Ad Specs
The Facebook Carousel ads are perfect for brands to showcase images or videos of multiple products in one ad. Users have to just swipe through the various slides of the carousel ad to view the various items that are offered. These kinds of ads are excellent for businesses that want to:
- Showcase multiple products at once
- Show different features of a service
- Feature offers, reviews, or testimonials in one ad
Facebook carousel ad sizes:
- Maximum file size: 30 MB for images; 4 MB for videos
- Maximum image size: 600 x 600 px for images; 120 x 120 px for videos
- Ideal Resolution: 1080 x 1080 px; no maximum resolution
- Image ratio: 1.9:1 to 1:1
- Videos must be at least one-second-long and can be as long as 240 minutes.
- File types: JPG, PNG, MP4, MOV
Carousel ad character limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
3. Facebook Right Column Ad Specs
Facebook's right column ads appear on the right-hand side of Facebook pages for desktop users.
Data shows they have the highest cost per click (CPC) among other Facebook ad types. Mobile users cannot view Facebook right column ads.
Facebook right column ad sizes:
- Maximum file size: 30 MB for images; 4 MB for videos
- Maximum image size: 600 x 600 px for images; 120 x 120 px for videos
- The aspect ratio should be between 9:16 to 16:9.
- Ideal Resolution: 1080 x 1080 px; no maximum resolution
- Image ratio: 1:1
- Videos can be from one second to 240 minutes.
- File types: JPG, PNG
Right Column ad character limits:
- Headline: 40 characters
4. Facebook In-stream Video Ad Specs
Facebook In-stream Video Ads allow advertisers to feature 5-15 second, non-skippable video ads to people already watching Facebook videos on a mobile device. These ads also use the carousel format, appearing in the users' Facebook Live feeds.
These ads are highly successful because they appear only after 60 seconds into the main video. They essentially act as a short commercial break in the main video.
Facebook in-stream video ad sizes:
- Maximum file size: 4 GB
- Maximum image size: 120 x 120 px
- Resolution: at least 1080 x 1080 px; no maximum resolution
- The aspect ratio should be between 9:16 to 16:9.
- Image ratio: 1:1
- File types: JPG, PNG, MP4, MOV
In-stream video ad character limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
5. Facebook Marketplace Ad Specs
Facebook Marketplace is a place where people can buy and sell items within the community, and it is a great advantage due to Facebook's massive user base. This is ideal if you want to attract users to your site looking for a specific product or service. Both video and image are available formats.
Facebook Marketplace ad sizes:
- Maximum file size: 30 MB for images; 4 GB for videos
- Maximum image size: 600 x 600 px for images; 120 x 120 px for videos
- Resolution: 1080 x 1080 px; no maximum resolution
- Image ratio: 1:1
- File types: JPG, PNG, MP4, MOV, GIF
Marketplace ad character limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Link Description: 20 characters
6. Facebook Instant Articles Ad Specs
An instant article is a tool that has been designed for media publishers to distribute interactive articles to their users within the Facebook mobile app and Messenger. They can load up to ten times quicker than the typical mobile web articles.
Facebook Instant Article ads enable quick-loading, mobile-optimized content through Facebook's app. Furthermore, ads can be placed within the articles as well, and the format is
available for images and videos.
Instant article ad sizes:
- Resolution: 1080×1080 pixel
- Video aspect ratio: 16:9.
- Maximum file size: 30 MB for images; 4 GB for videos
- Maximum image size: 600 x 600 px for images; 120 x 120 px for videos
- Video min length: 1 second
- Video max length: 240 minutes.
- File types: JPG, PNG, MP4, MOV
Instant article ad character limits:
- Primary Text: 125 characters
- Headline: 40 characters
- Link Description: 20 characters
Update: Meta has decided to discontinue this service in April 2023.
7. Facebook Stories Ad Specs
Like Instagram or Snapchat Stories, Facebook Stories are disappearing content feature that lasts only 24 hours on users' feeds. Users can view them only for that limited time.
Facebook Stories are located near the top of the desktop or mobile app's newsfeed, easily visible to the user and capturing their attention immediately. They can combine still images and short videos, and users can view these Facebook stories from the people and pages they follow.
Facebook Stories ad sizes:
- File types: JPG, PNG, MP4, MOV
Stories ad character limits:
- Text: 125 characters.
- Headline: 40 characters
How to Generate Leads on Facebook?
Now that you know the basics of Facebook ads, you might be wondering “how to generate leads”? Here are a few ways you can consider to spruce up your Facebook lead gen game:
Facebook Native Lead Gen Ads
Lead ads are a very popular tool used to generate leads on Facebook. You can use Facebook native lead ads forms with different formats such as user's stories, news feeds, marketplace, etc.
You can target users who are likely to be interested in your brand, and when a user clicks on a lead ad, a lead form pops up in the app or website itself. This form may also have some pre-filled information and users are encouraged to share information with your company. This makes the consumer journey smoother compared to sending them to a landing page.
You can read The ultimate Facebook Lead Ads Guide to learn more.
Facebook Posts
Your Facebook posts are probably the reason your audience is noticing you in the first place. These can be one-off posts or a dedicated campaign that brings the viewers back to your Facebook page or website. You can add a link to the form within the actual post or lead the users to a landing page where they can share their information.
Facebook Messenger
Facebook Messenger is like an incorporated live chat feature for your Facebook Page, where the users can contact you for a one-to-one conversation about your brand and its products.
If you don't have the time to manage a 24/7 live chat channel, you can install a bot to reply to customer queries. Your team can use Facebook Messenger to direct visitors to your website and landing pages so they can convert from prospects to leads to customers.
Facebook Events
Whenever your company hosts an annual networking event or a fundraiser that users can donate to, don't forget to share it on Facebook.
Create dedicated pages for your forthcoming events by using the Facebook Events tool. Your audience can sign up, fill out the forms, and turn into leads while registering for your event.
Facebook Live Video
Facebook Live Video creates a real-time, public stream that your audience can view on their News Feed. When the video is airing, your viewers can react and comment on your video. This medium can be used to direct potential leads to your marketing content.
The video recording will be available on your Facebook page for those who may have missed the live session, and they can view the recording later on.
How to get the most out of your Facebook Ads using Driftrock?
Designing Facebook ads according to the latest Facebook ad specs is just the tip of the iceberg.
The ultimate goal is to generate leads through those ads and convert them into customers. Luckily, Driftrock can do all the heavy lifting for you!
Thanks to Driftrock, you can sync your leads from Facebook to any CRM or marketing automation software in real-time. Plus, you can track your leads to conversions so you can improve campaigns for maximum ROI.
By enabling Driftrock’s lead validation feature you can also validate the email, phone number and addresses, ensuring only real leads reach your CRM and sales team.
Ready to take your Facebook lead gen to the next level? Book a demo with us today!
