Facebook Lead Form Fields

January 23, 2017

Find the correct formatting of lead form fields for your Driftrock Lead Response lead lists

Below is the formatting for Facebook lead form field id's. 

To summarise, all field id's are written in lowercase, and where there are spaces, you replace these with underscores. 

Shown in bold below are the field names, and below them are the field id's that you enter into Lead Response, in curly brackets e.g. {full_name}

Email

email

Full name

full_name

First name

first_name

Last name

last_name

Phone number

phone_number

Street Address

street_address

State

state

City

city

Province

province

Country

country

Post code

post_code

Zip code

zip_code

Date of birth

date_of_birth

What is your marital status?

marital_status

Company name

company_name

Gender

gender

Relationship Status

relationship_status

Select your military status

military_status

Job Title

job_title

Work email

work_email

Work phone

work_phone_number

Custom questions

This is a question

this_is_a_question

Custom questions with punctuation

This is a question?

this_is_a_question?


This is a question.

this_is_a_question.

Answers

This is an answer

this_is_an_answer

THIS IS AN ANSWER

this_is_an_answer

Answers with punctuation

This/is an-answer

this/is_an_answer


This is an (answer)

this_is_an_(answer)