Volkswagen increases Meta lead conversion rate 3x with Driftrock

The Goal

Volkswagen UK wanted to improve the quality of leads from Meta

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The Approach

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By setting up Offline Conversions API with lead partner, Driftrock, PHD were able to switch on Conversion Leads Optimisation using signals from customers who had confirmed a test drive booking. Optimising future lead gen campaigns to find people more likely to convert further down the funnel drastically improved conversion rates.

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Results

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• 65% conversion from raw lead to booked test drive
• 3X Conversion from raw lead to booked test drive was over 3 times more efficient after applying the new conversion

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"The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget. Due to the success of the activity, it will be integrated into our overall lead generation strategy on social for 2024, ensuring we deliver more, better quality leads for the business." - Katie Blesovsky, Volkswagen UK, Performance Marketing Manager