The dynamic, reliable, scalable way to create Facebook Custom Audiences
Tracking lead customer data made simple
Use Driftrock to sync your CRM records with Facebook Custom Audiences to increase your conversions across Search & Social. Advanced marketers are enjoying using Driftrock to introduce lifecycle marketing techniques, scale their similar audiences and stay compliant with data protection laws.
You can use customer lists to exclude people from ads who have recently converted, and stretch budgets.
Sync your audiences every 3 hours, 24 hours or weekly depending on what you need.
By extending email CRM activity to Facebook, our client SPOKE achieved a healthy 1:17.5 on Facebook.
By syncing your audiences with Facebook, you can guide your leads through the customer journey. E.G. You could servce a nurture ad for everyone who submits a lead, and hasn't purchased on Instagram.
Scale high quality Lookalike Audiences for people who are similar to your high value customer segments or certain product categories. Keep them in a dynamic sync to keep them fresh.
Driftrock automotically removes records if people unsubscribe from your CRM, protecting privacy and helping you stay GDPR compliant.