Solutions

Measure & Optimise

Discover the origin of leads & sales, optimise campaigns with conversion data and measure performance all in one place.

Unrivaled Reporting for Automotive Marketers

Understand Marketing Impact

Track campaign results, monitor all channels, identify winning tactics, optimise with data insights, and measure ROI—all in one place.

Get Started Quickly with Template Dashboards

Access insights immediately with ready-to-use templates for marketing, sales, location, channel, funnel, and campaign tracking—no technical expertise required.

Choose How to View Your Data

Visualise your data with geo-location maps, dynamic tables, interactive line graphs, intuitive bar charts, and colorful pie charts for comprehensive analysis.

Optimise Your Campaigns Automatically

Return purchase and lead conversion data to your advertising platforms to target lookalike audiences and generate more qualified leads.

See How Your Campaigns Drive Sales

Unify your upstream and downstream data to reveal which channels and campaigns truly drive revenue growth. Transform insights into sales performance.

How VW Increased Lead Conversion Rates by 65%

Volkswagen UK enhanced lead-to-test-drive conversion rates by implementing Driftrock's Downstream Tracking and Conversion Leads Optimisation, resulting in a 65% conversion rate from lead to booked test drive and a 3x increase in overall conversion rate.

READ CASE STUDY
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Features to Measure & Optimise

Marketing Metrics

Track campaign effectiveness with comprehensive marketing performance indicators.

Sales Metrics

Monitor downstream car purchases with detailed sales performance analytics.

Data Visualisations

Customise how you interpret insights with multiple visualisation formats.

Conversion APIs

Optimise campaigns automatically with Conversion API integrations.

Templates

Plug and play with ready-to-use templates designed for immediate results.

Privacy & Security

Industry-leading protocols to ensure maximum data protection and compliance.