Facebook Lead Gen Form Fields: What's Available in 2024

Facebook Lead Form Fields & Questions

This guide shows you exactly what information you can ask for in a Facebook lead ad form

Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?

You also have the option to add custom questions. Below you can see the range of questions and fields you can add to a Facebook lead form.

Pre-filled Questions

These are divided into five categories: Contact Fields, User Information, Demographic questions, Work information and National ID number. You can see all the options below.

Custom Questions

You can also add custom questions to your lead ad form. The custom question can be a multiple choice, short answer, conditional, shop locator or appointment request. 

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Any leads that you collect via your form, can be downloaded manually from your Meta Business Suite or you can automatically sync Facebook leads to your CRM in real-time using Driftrock. Responding to leads quickly can improve your conversion rate. 

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Related Article: Facebook Lead Ads: The Complete Guide