Solutions

Increase

EV Lead Volume

Reach high intent EV audiences, optimise campaigns and boost conversion rates to drive more EV sales.

The Way People Buy Cars Is Changing

EV buyers are transforming the market.

Digital-First buyers

90% of EV buyers prefer to use online channels for research [EY].

Brand Loyalty is Shifting

Up to 70% of EV and BEV buyers are open to switching brands when going electric [McKinsey].

Faster Purchase Decisions

EV buyers are making decision 49 days quicker compared to last year [Driftrock].

Drive More EV Leads With Smarter Marketing

Target New EV Audiences

Capture high-intent EV buyers across our 4.6M+ publisher network and 20+ lead sources, including Meta, TikTok, and Google. Our clients have cut EV lead costs by 63% while increasing volume 9x.

Manage EV Leads

Ensure all leads arrive in your CRM with the correct data, increasing conversion rates.

Optimise EV Campaigns

Build automated audiences and use reporting to optimise campaigns in real time.

How Driftrock Clients Increased EV Lead Volume 210% YoY

By partnering with Driftrock Premium Publishers, leading automotive brands achieved a 210% year-on-year increase in EV lead volume.

With Driftrock’s data-driven solutions, brands gained full transparency into publisher performance down to the model level, ensuring every partner was accountable. This allowed them to optimise affiliate investments accordingly.

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Features to Increase EV Lead Volume

Automotive Channels

More automotive channels compared to any other vendor to maximise EV reach.

Protection des données

Enterprise Data Protection controls designed specifically for automotive.

Model Tree

Speed up activation times, reduce lost leads and campaign setup resources.

Reporting

Use Conversion API and end-to-end reporting to optimise and boost campaign performance in real-time.

Qualification

Ensure seamless CRM integration with custom validation, deduplication, and lead qualification rules.

Audience Management

Sync and build lookalike audiences of current EV customers while nurturing leads or excluding existing buyers.