London, UK — March 19, 2025 — Driftrock, the leading lead generation platform for automotive brands, today announced the appointment of Matt Baldwin as Commercial Director. This strategic hire will spearhead the company's expansion across global markets as it strengthens its position as the leading automotive lead generation platform.
Driftrock has established itself as a dominant force in the automotive industry, currently serving 62% of the market. The platform has demonstrated remarkable success, generating over 400,000 leads that have directly contributed to $450 million in automotive sales for its customers.
“As a longtime Driftrock customer, I've seen firsthand the platform's remarkable impact on automotive lead generation. I was consistently impressed by their innovative vision, which made joining the team an opportunity I couldn't resist. I'm excited to help automotive brands win in this new digital era where personalized customer experiences are essential for success," said Matt Baldwin, Commercial Director at Driftrock.
Matt Wheeler, Founder and CEO at Driftrock, added: "Matt's appointment comes at a pivotal time for Driftrock and the automotive industry. His expertise makes him ideal to lead our global commercial expansion. As we scale our platform, his leadership will help more brands unlock the full potential of digital lead generation, underscoring our commitment to growth and delivering exceptional value for our customers."
The appointment comes at a pivotal time for Driftrock, marking part of a broader expansion initiative following significant growth in 2024. This strategic move reinforces the company's commitment to scaling its operations and serving the evolving needs of automotive brands across Europe and beyond.
The automotive industry is facing unprecedented shifts that demand a reimagining of marketing strategies. The rise of EVs requires new approaches to educate and engage consumers, direct-to-consumer sales are disrupting dealership models, and fierce competition from disruptors calls for data-driven precision.
Driftrock empowers automotive brands to win in this new era with its suite of lead generation tools across the lead's lifecycle. Trusted by 62% of the automotive industry, Driftrock has delivered over 400,000 leads and fueled $450 million in automotive sales, helping brands adapt, innovate, and thrive in this new era in automotive.
