How BMW drove thousands of competition entries with Driftrock
The objective
BMW wanted to target their current email customer database and drive competition entries for the upcoming BMW PGA Championship, without customers having to re-enter contact information which they had previously provided.
The Solution
With Driftrock’s Lite lead technology, BMW was able to let owners enter with the click of a button, without having to enter their personal details. This created a frictionless journey with entries being synced to the BMW CRM in real-time, and customer records being updated seamlessly.
The Results
With this solution, BMW was able to drive over 8,000 entries to the competition, which were delivered to BMW's CRM directly and instantly using the Driftrock Platform.
