Ensure you are an ‘Account Manager’ or ‘Campaign Manager’ on the Ad account before you proceed.
There are two ways you can create a LinkedIn Lead Gen form in Campaign Manager. You can create and attach a lead gen form when setting up your Lead Generation objective campaign, and you can also create a form from Account Assets. Account Assets is located at the top of your Campaign Manager homepage.
Select which questions you’d like to ask in your form here.
Note: LinkedIn allows you to select up to 12 fields including custom questions.
Profile information
LinkedIn will pre-populate form fields from these categories with a member's contact and professional demographic details (based on the information they have shared on their LinkedIn profile).
The following fields can be edited by the user:
Custom questions
LinkedIn allows you to enter up to 3 custom questions to request additional information from the user. E.g multiple choice questions;‘Select a car model’, or ‘Choose a course’. These questions require the user to enter an answer.
Confirmation
You can add a custom thank you message and add a click through link here.
Choose from the following CTA buttons to appear at the bottom of your form.
Once you've built your form, head to Driftrock to set up your lead sync to sync your leads to your CRM.
